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A southern transport with a flair for fashion, Larry Underwood showed a passion for design at a tender age. Underwood NY launched in 1988, harnessing his creative style influenced by the legendary trailblazers such as Willie Smith, Patrick Kelly, and the iconic house of Gaultier. With drive and determination, he embarked on his journey to New York to solidify his mark on the fashion world.
Underwood’s inspirational and memorable silhouettes embody his unique taste for fabric, print and texture. From classic style to avant-garde, his high end men's wear couture designs have a global appeal. His love for film, music and pop culture is clearly reflected in his collections. More specifically, early influences from the 70’s black exploitation films, music, art and urban culture continue to fuel this visionary’s design aesthetic. Underwood promotes an imagery of individual style that emphasizes confidence and continues to push the envelope to interpret what is cutting edge, universal and androgynous, yet strongly identifiable for the contemporary man. From the classic to avant–garde, his couture and global influence in his designs continue to bring the streets to the runway. Underwood’s artistic philosophy remains true to his creative roots.
Larry Underwood continues to dress a diverse spectrum of clientele ranging from fashionable men and women, to creatives in the entertainment industry. His clientele range from FX show “Pose” cast break outs, Leiomy Maldonado and Dylan Burnside to fashion industry brand influencer, speaker and coach Elliot Carlyle. Underwood NY designs have also been featured in many fashion publications such as Alpha Fashion, 7 Hueshommes, Kaltblut, Asian Fusion, Cool American and Urban Ink.
The Underwood NY 2019 retrospective collection presents a distinctive line of textures and retro-fueled inspiration with flashbacks to1988 and beyond, as he ventures into how street culture continues to redefine and influence the runway.